As you can tell from its name, ambient scenting involves diffusing specific scents in a space to provide a pleasant welcome to your guests. However, you may not find answers to whether ambient scenting is a professional service or whether any scent can be sprayed in a space.
In supermarket aisles, we often come across room sprays with lavender or ocean scents. They smell nice indeed. But is randomly spraying fragrances a proper method, and do we have knowledge about scents and their associations for people?
Corporate scent, also known as ambient scenting or wide-area scenting, is one of the factors that help organize commercial/social interactions in places where people gather. You need to design your space not according to your taste but according to the audience visiting your store or café. You can think of it like this; instead of making it easy for you to find shoes in store shelves, you design it for your customer to find the right shoes.
In our country, Turkey, we are a bit more conservative compared to European countries when it comes to innovation. As a result, we tend to examine the steps taken by our competitors and take the same steps after 3 to 5 years. However, this is one of the biggest mistakes made.
If you want to be one step ahead of your competitors, you must not forget that you need to take the right steps with the right wide-area scenting company.
Ambient scenting can be easily achieved through both traditional and modern methods. However, traditional methods may leave you halfway in terms of fragrance longevity. Let's take a look at the methods of ambient scenting:
Reed Diffusers: This is one of the modern and highly effective methods. You can scent your space using reeds made from bamboo. The more reeds you use, the faster the fragrance will spread. However, the fragrance in the bottle will deplete quickly. Therefore, you need to adjust the ratio between speed and the number of reeds.
Room Spray: Room sprays instantly release fragrance in the space but do not last long. Scenting the area with a time-controlled fragrance device is more effective and gives you better results.
Scent Machine: Regardless of the size of your space, you can create a strong fragrance with specially prepared wide-area scenting essences tailored for your business.
In ambient scenting, each fragrance carries a message that is encoded in the subconscious. If the right message is not sent to the recipient, the resulting interactions will vary according to the message conveyed.
For example, let's give an example of a wide-area scenting: In a hospital, people's psychology directly focuses on illness. This is not because the hospital is filled with patients but because of the fragrance that lingers in the hospital, which has been previously encoded in the subconscious.
To examine the messages conveyed by the fragrances produced by Bueno's, you can visit our "fragrance types" page. For more details about wide-area scenting, you can contact our company.
